A multi-publication website is the ideal solution for newspapers and publishers managing multiple publications. By housing all papers under one umbrella site, you can minimize redundancy and maximize efficiency.
Benefits of a multi-publication website include:
- Unique pages for publication home, about us, subscribe, advertise, and contact us.
- Individual categories (News, Business, etc) for each paper.
- Display the latest E-Edition in each paper’s E-Edition category.
- Separate paywall settings such as tags, paywall rules, groups and memberships per publication.
At its core, a multi-pub site allows you to leverage the Our-Hometown platform to power all your publications. Individual publications on the site act as their own entities with unique designs, content and paywalls.
From an audience perspective, users access tailored homepages for each paper featuring top stories, weather, multimedia and sections. Registration and account management is centralized, allowing readers to easily subscribe to their desired publications.
For staff, a shared role-based CMS means centralized teams can publish, manage and distribute content across the entire site. The same tools, workflows and permissions apply regardless of which publication they are currently working on.
For customers using our Reverse Publishing feature, a multi-pub site can be tremendously beneficial as the content for all publications can be composed, digital first, then exported by paper category for design and pagination.
Advertising also benefits from a consolidated ad server and space management. You can sell packages across the site while still targeting niche categories and demographics, based upon an individual paper.
You can also view engagement for both the entire site as well as drill down into specific publications. Compare traffic sources, popular content, subscriptions and more.
A multi-publication approach streamlines management while still allowing customization. With the right technology, you can break down silos and propel your site to the next level.
For more information, or if you would like to set up a multi-publication website, reach out to us at ops at our-hometown-dot-com.
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